INDUSTRY
Sketch BlueLead Designer
Charles Street Partners reached out to Sketch Blue to help design environmental graphics for two new high end residential complexes opening in Pittsburgh and Indianapolis.
See the full process book→
The Problem
How do we shift and elevate key elements to fit a more high end brand?
The current brand balances luxury and energy without leaning too playful. Charles Street Partners seeks to elevate and reframe the INDUSTRY story through a more refined, high-end lens.
How do we shift and elevate key elements to fit a more high end brand?
The current brand balances luxury and energy without leaning too playful. Charles Street Partners seeks to elevate and reframe the INDUSTRY story through a more refined, high-end lens.
The Solution
Environmental graphics for INDUSTRY Indianapolis and Pittsburgh that reframes the brand through high-end visual language.
Inspiration
![]()
Indianapolis
Indianapolis
- Homey + High end
- Curated luxury
- High-rise (penthouses)
- Not playful, industrial
- 30s + young professionals
Pittsburgh
- More like INDUSTRY Cincy
- Not as elevated as Indy
- Bohemian + sophisticated
- Not industrial, historic
- 30s + young professionals
︎︎︎︎︎︎︎︎︎