INDUSTRY
Sketch BlueLead Designer
Charles Street Partners reached out to Sketch Blue to help design environmental graphics for two new high end residential complexes opening in Pittsburgh and Indianapolis.
See the full process book→
The Problem
How do we shift and elevate key elements to fit a more high end brand?
The current brand is luxurious and energetic while not being too playful, but Charles Street Partners intends to elevate and retell the INDUSTRY story through a more high end lens.
How do we shift and elevate key elements to fit a more high end brand?
The current brand is luxurious and energetic while not being too playful, but Charles Street Partners intends to elevate and retell the INDUSTRY story through a more high end lens.
The Solution
Environmental graphics for INDUSTRY Indianapolis and Pittsburgh.
Inspiration
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Indianapolis
Indianapolis
- Homey + High end
- Curated luxury
- High-rise (penthouses)
- Not playful, industrial
- 30s + young professionals
Pittsburgh
- More like INDUSTRY Cincy
- Not as elevated as Indy
- Bohemian + sophisticated
- Not industrial, historic
- 30s + young professionals
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