GHOST x 7UP
Graphic DesignerPackage Design
GHOST ENERGY is well-known for introducing authentic flavors through partnerships with popular candy and food brands. Earlier this year, our collaboration with 7UP generated widespread excitement. As the sole designer on the project, I led the creative expansion of this fan-favorite flavor across consumer touchpoints.
The Brief
How can we promote an authentic collab with 7UP while staying true to the GHOST brand?
The biggest design decision came in final production. Do we stick with classic GHOST opaque inks or embrace 7UP’s metallic finish? To stay true to the partnership, we chose translucent inks, creating the first-ever metallic GHOST ENERGY can.
How can we promote an authentic collab with 7UP while staying true to the GHOST brand?
The biggest design decision came in final production. Do we stick with classic GHOST opaque inks or embrace 7UP’s metallic finish? To stay true to the partnership, we chose translucent inks, creating the first-ever metallic GHOST ENERGY can.
The Product
A design that remains true to the iconic 7UP brand while fitting in the existing GHOST ENERGY lineup.
I designed GHOST’s first-ever animated render reveal to officially launch the flavor. This quickly became our #1 most engaged render reveal of all time.
See Instagram post here→
See Instagram post here→
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