GHOST
Graphic DesignerPackage Design
GHOST is recognized as the world’s first lifestyle sports nutrition brand. As a part of this creative team, I developed packaging concepts for our expansion into the ready-to-eat food industry.
The Brief
How does a sports nutrition brand successfully transition into the food industry?
There are a few different categories of people who know the GHOST brand. The “gym bros” are familiar with the unmatched formula and flavors of our powders and supplements. The average daily consumer is familiar with our energy drinks which line the racks of gas stations and major retailers alike. This is a brand new category with high stakes which will determine if we can successfully expand our horizon under a GHOST Foods branch.
How does a sports nutrition brand successfully transition into the food industry?
There are a few different categories of people who know the GHOST brand. The “gym bros” are familiar with the unmatched formula and flavors of our powders and supplements. The average daily consumer is familiar with our energy drinks which line the racks of gas stations and major retailers alike. This is a brand new category with high stakes which will determine if we can successfully expand our horizon under a GHOST Foods branch.
The Product
A design that merges the GHOST brand with collab General Mills flavors.
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