Oak & Emerald
Lead DesignerWordmark
Oak & Emerald is a wellness-driven practice centered around a passion for people. The success criteria for this project was to create a professional wordmark that feels warm and human, yet experienced and elegant. Another goal for this project was to inspire a creative palette of graphic assets.
See the full process book→
The Problem
The current brand has never been professionally developed.
As a whole the counseling industry has a wide variety of styles. It is very common for private practices to be found via online directories, so it is less common to have a professional brand or website, however, having this can help private practices like Oak & Emerald stand out.
The current brand has never been professionally developed.
As a whole the counseling industry has a wide variety of styles. It is very common for private practices to be found via online directories, so it is less common to have a professional brand or website, however, having this can help private practices like Oak & Emerald stand out.
The Solution
A professional wordmark that feels fresh, classic, and modern.
Presented Concepts
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Concept 1 (chosen direction)
Concept 1 (chosen direction)
- Elegant
- Warm
Concept 2
- Clean
- Fresh
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