ESSE

Brand Study
Lead Designer, Consumer Research Some information within this project is confidential, therefore, this work reflects the changes that were made following final execution to protect the integrity of my client and the final product.  I was given permission to share the project sans the names of my client and their project. Esse is a stand-in for the real brand name.

Esse is an aspirational brand presence originally designed for a daily refreshment stick. This product utilizes a technology that allows a surface to remain wet longer, which allows the consumer to experience the soothing cool sensation of water every time they open their Esse stick.

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The Problem
Many people face frequent refreshment needs.

Based off initial consumer interviews with 8 individuals around the US, it was found that people with an active lifestyle experience the need to refresh themselves throughout the day. 


The Solution

On-the-go shower stick that freshens your skin.




Inspiration


Water is fun.
  • Playful refresh
  • Bold, colorful



Water is healing.
  • Calm refresh
  • Mindful, restorative



Water is soothing.
  • Cool refresh
  • Summer breeze

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Chicago, IL.
© Aya Kraimer 2023