SOL
Homegrown Collaborative StudioLead Graphic Designer, Project Manager, Art Director
This project was the result of collaboration between an industrial designer, a fashion designer, and myself, a communication designer. SOL changes the narrative of fidgeting from a movement that was once embarrassing for women, and now, empowering.
See the full process book→
The Problem
There is a void in the fidget market for adults.
Fidgets traditionally are marketed towards children, being boldly colored and resembling children's toys. Fidgets, which can help adults cope with their anxiety, end up becoming a source of embarrassment.
There is a void in the fidget market for adults.
Fidgets traditionally are marketed towards children, being boldly colored and resembling children's toys. Fidgets, which can help adults cope with their anxiety, end up becoming a source of embarrassment.
The Solution
Empower women through discreet, wearable fidgets.
Product Photography
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